This article explains what a business-to-business marketplace is, why it’s rapidly growing in the UK, and how Matchifi enables professional networks to launch their own person-to-person service marketplace in minutes without coding or technical complexity.
A business-to-business marketplace (often shortened to B2B marketplace) is an online platform where organisations connect, compare, and buy services or expertise from other businesses. Unlike consumer marketplaces such as Airbnb or Fiverr, a B2B marketplace is designed specifically for professional relationships, enabling businesses to find the right Service Providers quickly and confidently.
Traditionally, these platforms were complex to build, expensive to maintain, and required teams of developers. But today, modern marketplace software — including Matchifi — allows professional networks, directories, trade bodies and expert communities to launch their own B2B marketplaces in minutes, without coding, technical setup or ongoing maintenance.
In this guide, we’ll break down exactly what a B2B marketplace is, how it works, why it matters, and how organisations are turning their existing networks into revenue-generating platforms.
A business-to-business marketplace is a digital platform where businesses buy services, expertise or solutions from other businesses. It acts as a central hub where buyers can:
For example:
In each case, the marketplace does not deliver the service — instead, it facilitates matching, booking and payment.
Every business-to-business marketplace follows the same core structure:
They create profiles, list expertise, upload credentials, set pricing and manage availability.
Depending on the marketplace, buyers either:
Sessions are scheduled, payments are processed, and invoices are generated automatically.
A strong B2B marketplace builds long-term relationships, not one-off transactions.
The rise of professional networks, remote work and the expert economy means businesses increasingly rely on external specialists.
Instead of hiring full-time staff, businesses are partnering with:
A B2B marketplace makes this simple, transparent and trustworthy.
For organisations running directories, communities or networks, it also unlocks a crucial opportunity:
Professional networks already have:
What they often lack is:
❌ a structured way for members to transact
❌ a discovery mechanism based on relevance
❌ a way to monetise their community
❌ a system to manage bookings and payments
❌ a platform that runs itself without admin
A B2B marketplace solves all of this.
Matchifi isn’t a generic marketplace builder. It’s designed specifically for business-to-business expert matching, helping organisations turn their network into a fully branded, revenue-generating marketplace.
Traditional marketplace software relies on:
But professional buyers don’t want to trawl through 200 profiles.
Matchifi’s matching process guides buyers to the right Service Provider using:
This dramatically reduces buyer overwhelm and increases booking conversions.
No coding.
No configuration.
No developers.
Just:
Your marketplace is live instantly.
Matchifi focuses solely on people, expertise and connection — not retail, rental or physical goods.
It is purpose-built for:
You can monetise your B2B marketplace through:
Most networks generate new recurring income within the first 90 days.
Matchifi handles:
Your team doesn’t lift a finger.
Your network becomes an income generator, not a cost centre.
Members stay active when they can offer or buy services.
A marketplace is a clear, tangible benefit.
Person-to-person matching improves outcomes.
The platform runs automatically.
Although client names can’t be disclosed, Matchifi is used by:
All of them turned static directories into dynamic B2B marketplaces.
You should if:
If that sounds like you, a B2B marketplace is the natural next step.
A business-to-business marketplace is one of the most powerful ways for professional networks to increase engagement, deliver more value, and generate recurring revenue.
Matchifi makes this possible with:
If you already have a network of Service Providers, Matchifi can turn it into a thriving B2B marketplace in minutes.
👉 Book a 15-minute demo
Discover how to turn your network into a B2B marketplace.
👉 View pricing
Understand which plan fits your organisation.
Set up in minutes and start earning revenue. No set up fee - cancel anytime.
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